Bethany Williams

Pronouns She/her

Bethany Williams is a Digital Marketing Manager and Content Specialist with over 3 years of experience in recruitment-focused content and marketing campaign strategy. She specialises in creating clear, accessible resources that help employers improve their hiring processes and make more confident decisions.

At Assess Candidates, Bethany leads marketing strategy and content development, overseeing SEO, website performance, email campaigns, and paid advertising. With a strong background in research and writing, she produces and signs off high-performing, data-backed content that simplifies complex topics such as pre-employment testing, skills-based hiring, and candidate assessment.

Her work focuses on helping organizations hire more efficiently while maintaining quality, using structured, evidence-based approaches to recruitment.